% of Web Traffic from mobiles
Percent of mobile sourced web traffic by industry

Responsive Web Sites

Mobile usability is crucial

Around the end of 2016, it was reported that more users accessed the web using mobile devices (smartphones and tablets) than traditional PCs (destop and laptop devices). The usage does vary by industry as shown in the table in the image, but in all cases it is a significant percent of the overall traffic.

So you ignore mobile users at your peril and if your web site is not mobile friendly it will be penalised by Google in search results for mobile users.

Percent of mobile sourced web traffic by industry

The impact of being mobile friendly

Have a look at the following image of Google Analytics sessions for an adult industry web site comparing sessions to their web site from 1 July to 30 June 2017 vs 2016.

Quite simply, their web site traffic jumped hugely (from around 2,000 sessions per month to over 8,000 sessions per month) as a result of this one change, ... ie. redeveloping their site to make it responsive or mobile-friendly.

And as this increase in web site traffic was almost exclusively mobile traffic one can thus conclude that Google was penalising this web site in the search results pages when people were seaching via a mobile device.

Can your business afford to miss out on this sort of opportunity?

Making a web site mobile-friendly saw a huge increase in traffic from Google search engine results pages

What is mobile usability?

Mobile usability for a web site means that a user on a mobile or smart phone can, without resizing anything, easily read the text on the page & be able to see and use navigational elements such as menus. There are other factors in play, but these factors are a good indicator of mobile friendliness.

Google even offers a free Mobile Friendly Test so you can check that your site is mobile friendly ... or not!

Mobile usability is crucial nowadays

You have a choice when it comes to making your site mobile friendly. You can have either:

  • Responsive web site: Serves the same web page code regardless of the users device, but can render the display differently based on the users screen size.
  • Dynamic: Generates a different version of the web page for different device types based on the user’s browser & screen size.
  • Separate URLs: Serves different web page code to each device using unique URLs.

The latter two options above do imply a requirement for multiple copies of pages for your web site, increasing costs for development and maintenance.

Responsive design is Google’s recommended option, but no matter what option you are planning to use, make sure it will produce a mobile friendly solution.

We recommend Foundation

Foundation is a responsive framework which can be readily applied to a web site to make it responsive and thus mobile-friendly.

Foundation is a family of responsive front-end frameworks that make it easy to design beautiful responsive websites, apps and emails that look amazing on any device. Foundation is semantic, readable, flexible, and completely customizable.

And if you visit the Foundation web site, you will see that it is used by some very big names such as Ebay, Adobe, Disney, Amazon, Samsung and so on.

Brands using Foundation as a responsive web site design framework

This web site is based on Foundation 6. We also have a number of clients using Foundation. Please contact us for more information.

More information?

If your web site is not mobile friendly or you simply require more information regarding our mobile-friendly or responsive web site development services, please feel free to call us on 0419 501 726, send an email to info at ribon.com.au or use our contact form on our Contact page to send us an inquiry.

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