Client: PJM Industrial

Screenshot of PJM Industrial web site Screenshot of PJM Industrial web site

Client Industry: : Construction: Hydraulic Jacking & Maintenance Equipment

Features: : Content Management, Indexed PDF Files, Graphic Design, Search Engine Optimisation (SEO), Mobile-friendly Web Site

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PJM Industrial

Screenshot of PJM Industrial web site

PJM Industrial supply pre-stressing and post-tensioning equipment for the  construction industry.

PJM Industrial required a new web site to promote their hydraulic jacking and maintenance equipment which would be able to be found in the search engines (specifically Google) when people searched for products they can supply.

A new site design was developed by a third party graphic designer, and implemented using the Adobe Business Catalyst (BC) platform.

The key reason for using the BC platform was to enable users to search across the Product PDF files for products meeting their requirements. This ability, for the web site to index PDF file content, is a standard feature fo the BC platform and does not require any additional functionality than available in the base package.

Search Engine Optimisation

PJM Industrial offer a wide range of products. Keyword Research identified over 2,000 potential keyword phrases for which the site could be optimised. This is the 'long tail of search' in practice!

Regular SEO or Search Engine Optimisation has resulted in PJM Industrial having their web site appear on the first page of search results in Google and Bing for over 1,300 keyword phrases.

As of November 2013, traffic to the PJM Industrial web site has steadily increased as is shown in the image. The image shows visitors and pageviews of the web site since October 2011 to November 17 2013.

PJM Industrial's web site appears on the first page of search results in Google and Bing for over 1,300 keyword phrases Results of Search Engine Optimisation (SEO) for PJM Industrial

Mobile Friendly Web Site Template

More recently, in response to the growing proportion of mobile based traffic, the site was updated to incorporate a mobile-friendly template.

The Adobe Business Catalyst hosted Content Management System the template sub-system, not only allows multiple templates for diferent pages or sections of a site, but also allows for a different version of each template for desktop, tablets and mobile devices.

Mobile-friendly version of the PJM Industrial web site

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