Client: Scent Marketing Australia

Screenshot of Scent Marketing Australia web site Screenshot of Scent Marketing Australia web site

Client Industry: : Scent Marketing

Features: : Content Management System, Search Engine Optimisation (SEO), Adwords

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Scent Marketing Australia

Screenshot of Scent Marketing Australia web site

Scent Australia are an Australian scent marketing company who required a web site where they could easily make changes to the web site themselves and be found by the search engines. Scent Australia had been using Joomla as a content management system, but found the package difficult to use and somewhat unweildy.

Web Site Redevelopment

Their web site was redeveloped by Ribon Internet Services on the Adobe Business Catalyst platform.The ability to readily "import" an existing site into this platform sped the process and reduced the costs significantly.

This web hosting package included a user friendly Conent Management System (CMS) which is now used by Scent Australia to make updates to the site.There is also extensive use of advanced features such as custom web apps.

Subsequently, a low cost proposal was accepted to redevelop the site look and feel with a responsive template with far less than satisfactory results. Unfortunately, the lesson was learnt! If you go for the low cost supplier, you should add a significant percentage of the quoted price for "risk" and to allow for the rectfication of any issues which may arise from the supplier taking shortcuts or perhaps not having the requisite skills.

In this case, Ribon Internet Services were engaged to satisfactorily complete the redevelopment task. 

Web Site Marketing

The major contribution made by Ribon Internet Services however, has been in relation to the marketing and promotion of this web site.

After extensive initial keyword research to identify search terms with significant activity which closely matched the products and services this business offered, Search Engine Optimisation was undertaken. As a result, traffic to the web site has increased significantly resulting in a big increase in lead generation directly attributable to the web site.

An Adwords Pay Per Click marketing campaign was also implemented. This targetted campaign was initially set as a branding campaign to spread the word. Subsequently, the campaign costs have been reduced without impacting ROI by changing to a more sales based campaign.

More information?

For more information regarding our work with Scent Marketing Australia or their results, our internet marketing or web site development services, or if you would like to speak directly with one of our clients, please feel free to call us on 0419 501 726, send an email to info at or use our contact form on our Contact page to send us an inquiry.

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