Ribon Internet Services Blog

Our blog. Articles of interest re Internet Marketing and Web Site Promotion. How to increase traffic to your web site.

Be Secure or Die. SSL Becomes Crucial in 2018

Simon Biar - Friday, February 09, 2018

Chrome, which is Google's web browser, will mark all non-SSL web sites as "not secure" from July this year (2018).

SSL is short for "Secure Sockets Layer" and provides for encrypted communication between a web site user and the web site itself. You can tell if a web site is using SSL by either the web site address being of the form "https" (ie. with the trailing 's') or is shown as "secure" in the address bar in your browser (often also shown with a closed padlock icon).

Google has been on a campaign to eradicate non-SSL sites in a bid to better protect web users.

This change is intended to motivate web site owners to switch to HTTPS, which encrypts data in transit to prevent access by attackers to sensitive user information transmitted on the web particularly when users of a web site complete web forms or submit their payment details.

So, if your web site is not using an SSL certificate (and defaulting to the https version of your site) then there will be visual indicators in Google's search results pages which likely will dis-courage web users from visiting your web site some time later this year (2018).

So our advice is to get this done ASAP if you haven't already.

Google Search Result Types: A Visual Guide

Simon Biar - Thursday, May 19, 2016

Gone are the days when Google results all looked the same; now they come in dozens of shapes and sizes. Different result types are affected by different factors, require distinct optimization techniques, and offer contrasting degrees of SEO potential. To help you make sense of it all, this article provides a detailed visual guide to Google's results — an autopsy of the modern Search Engine Results Pages (SERP), if you like.

A Visual Guide to Google Search Result Types 

Note that the Google SERP above is completely fake, but it's constructed from real Google results. All in all, theres 5 major types of results that appear on Google's search results pages, each having several subtypes.

Knowledge Graph results Knowledge Graph results
PPC Ads Ads
Local Search Results Local Search Results
Featured Snippets Featured Snippets
Free, Relevancy or Organic Results Organic Results

To read the entire article from Link Assistant's site, go to it here: http://www.link-assistant.com/news/serp-guide.html.