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Google Search Result Types: A Visual Guide

Simon Biar - Thursday, May 19, 2016

Gone are the days when Google results all looked the same; now they come in dozens of shapes and sizes. Different result types are affected by different factors, require distinct optimization techniques, and offer contrasting degrees of SEO potential. To help you make sense of it all, this article provides a detailed visual guide to Google's results — an autopsy of the modern Search Engine Results Pages (SERP), if you like.

A Visual Guide to Google Search Result Types 

Note that the Google SERP above is completely fake, but it's constructed from real Google results. All in all, theres 5 major types of results that appear on Google's search results pages, each having several subtypes.

Knowledge Graph results Knowledge Graph results
PPC Ads Ads
Local Search Results Local Search Results
Featured Snippets Featured Snippets
Free, Relevancy or Organic Results Organic Results

To read the entire article from Link Assistant's site, go to it here: http://www.link-assistant.com/news/serp-guide.html.