Google Mobile Usability Algorithm Update

24-Apr-2015

Google has announced a major update to it's search algorithm effecting how sites will rank for mobile searches.You can read more from the official Google Blog here ... http://googlewebmastercentral.blogspot.com.au/2015/04/rolling-out-mobile-friendly-update.html.

Basically, as of the 21st April 2015, if a site does not represent a good user experience fora mobile user, the site will be penalised in Google search results for mobile users. Conversely, Googles April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.

 This update:

To check how Google percieves how your site performs for mobile searches, you should check Google Developers Page Speed Insights page for your site.
https://developers.google.com/speed/pagespeed/insights/

And, of course, if you need help, feel free to contact us as we have helped many others business owners prepare for this update.


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