"...thank you for helping boost the number of enquiries and in turn the amount of business I have been
receiving (from the internet) recently."
Sunday 19th May 2013 04:04:49 PM.
Website Marketing is the process of increasing the visibility of a website on the Internet
& the amount of qualified traffic (ie. People who want to buy what you have to sell). These processes can include:-
- Web Site Development
Building & Maintaining a website which not only reflects your objectives, be it lead generation, B2C or B2B E-Commerce or other,
but also provides a sound user experience for your online prospects & customers.
- Keyword Identification
what terms people are using to search
for your products, services, manufacturers, issues, problems & solutions.
- Search Engine Optimisation (SEO)
The process of revising the content & structure of a web page with a view
to have that page rank highly in the search engine results for particular keywords with high volumes of traffic related to your
businesses products &/or services.
- Pay Per Click (PPC) Advertising
Setting up & maintaining paid advertsing campaigns on the Internet.
- Search Engine Marketing (SEM)
or Link Building
Listing of the site in Search Engines, Directorie & Portals so as to increase the web sites Internet popularity
(Page Rank) and also drive traffic.
- Email Marketing, Newsletters, Affiliate Programs, etc.
- Real World Web Site Marketing
List your website on company stationary (eg. business cards & invoices), signage, company vehicles, radio, newspaper & tv ads,
& anywhere else you can find.
Why Should You Undertake Website Marketing?
Consider the following:
- Australians are the third biggest online shoppers in the world. (Source: Visa)
- E Commerce Sales in Australia tipped to reach $31 billion by 2011.
- Approximately 75 per cent of people use the Internet to search
for their product or service before making a purchase.
(Source: eMarketer Inc.)
Online Website Marketing & Advertising is the most cost effective means of generating new business....and it is growing.
And studies have shown people visit online "shops" up to 7 times to research a purchase before visiting a bricks and mortar store to
complete the offline transaction or purchase. So if you are not online and promoting your business you are leaving it to your competitors to
sell to your customers and gain this new business at the lowest cost per acquisition in the virtual or real world today.
In short, you need to be visible on the web if people are going
to find your business and then transact
with you. That means you need to underake Website Marketing. If not, despite having a fabulous product,
your site may not be able to be found & becomes "an island in the mist"!
Why Use Us for Website Marketing?
Our Track Record. We have successfully assisted many businesses grow their business using the above
Website Marketing strategies. Ask us for a reference.
Breadth & Depth Of Expertise. With over 10 years experience in Website Marketing & over 30 years
experience in the IT industry, we understand technology & the Internet & what is needed to be successful
with respect to Website Marketing.
Cost Effective. Ask us for a quote and you may well be surprised at our competitive rates.
Shared Success. Ask our other customers & they will tell you that we have the best interests of our clients as our primary focus
and recognise that our success in totally dependant upon the results we generate for you.
See Also re: Website Marketing
For further information re Website Marketing
If you would like to contact us regarding our Website Marketing services, please feel free to
using our contact form
which is also available on the lhs of the pages on this website.