Increase Web Site Traffic with RIBON Internet Services

Proud supporters of...

Web Site Promotion
· Increase Web Site Traffic
· Web Site Optimisation
· Search Engine Optimisation
· Google^TM Advertising Professional

FREE Website Assessment

Request your FREE Assessment of your Website here. See how we can increase your web site traffic!

How do I Measure Web Site Traffic

Most people mistakenly look at the number of hits or the number of pages to get a measure of web site traffic. This is incorrect. A more accurate measure of web site traffic is the number of sessions or visitors per day. This statistic counts how many people go to your site irrespective of how many pages they may view. It measures web site traffic in terms of the number of people who actually go to your web site.

How many sessions or visitors does your web site get per day?

Most web sites generate less than 5 unique visitors per day. Given that typical conversion rates (turning visitors into customers) on the Internet are around 1%, then most commercial web sites will not generate enough business from their web site to cover the cost of building and maintaining their web site.

Web site traffic of 100 visitors each day should be your minimum target

The key issue here is that most web site owners undertake a deity approach to their web site... they build it and at night before they go to bed they pray that someone will come to their web site and buy their product or service! Unfortunately using a build it and they will come strategy only works in Hollywood (eg. Field of Dreams).

Using appropriate Web Site Promotion can dramatically increase web site traffic. That is you can quickly generate 100's of qualified visitors to your site who want to buy what you have to sell.

How do you Increase Web Site Traffic?

Firstly, you must do your Internet Market Research. What keywords are people using in the Search Engines to search for your product or service. Armed with this information, you can undertake web site promotion to increase targeted web site traffic.

Key activities we recommend include Search Engine Optimisation and Pay Per Click advertising to increase web site traffic. Pay per Click advertising will typically cost around $100 per month for Australian businesses. For far less than real world paid advertising (in Yellow Pages, magazines, etc.) you can get your site in front of people who want what you have to sell, dramatically increasing highly qualified web site traffic and all other things being equal, your sales.

According to Oneupweb, performing search engine optimisation so as to have a site appear on the first page of Search Engine Results (position 1-10) can result in an increase of web site traffic by over 600% within 2 months.

Search Engine Optimisation can increase web site traffic by 627% in 2 months - Source: Oneupweb

Is Search Engine Optimisation the Silver Bullet for Increasing Web Site Traffic?

In a word, no. Search Engine Optimisation must be undertaken as part of an overall Web Site Promotion Strategy to effectively increase web site traffic in a manageable fashion.

Your results from Search Engine Optimisation are dependant upon a number of factors outside your (and our) control. Your competitors may also want to rank highly for your selected keywords. Search Engines change their ranking rules and sites that did rank on the first page may drop in ranking significantly as a result. Google also uses "page rank" (how many other relevant web sites link back to your site) as a means to rank a web site, so listing with vertical and horizontal portals and link exchanges are important to rank highly with Google.

Search Engine Optimisation should be one part of an overall Web Site Promotion Strategy to increase web traffic.

There are around 30 different web site promotion tactics we employ to promote a site and increase web site traffic, depending upon the product or service in question. The key however, is to manage, on an ongoing basis, the web site promotion activities undertaken and continually refine them so as to:

Increase the web site traffic or number of unique visitors
Increase the conversion rate
Increase the value of average sales

Certified Google^TM Adwords^TM Individual

RIBON Interent Services has 1 individual who has successfully passed the Google^TM Advertising Professional Exam. (Click on the image at right to check our Certified Google^TM Advertising Professional Status with Google^TM.)

To understand the requirements of Google^TM Advertising Professional Certification and the benefits to you, please go to our Certified Google^TM Advertising Professional page.

FREE Web Site Promotion Consultation

If you want to increase the traffic to your web site with our web site promotion services, please feel free to contact us via email or complete the inquiry form on our contact page. We provide an initial FREE no-obligation consultation to discuss how we may be of assistance to you to help you boost qualified traffic to your web site.

Get a FREE Assessment of your Website here. See how we can increase your web site traffic!

You can also call us on on (03) 9578 2496 or (0419) 501 726.