Web Site Promotion with RIBON Internet Services

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FREE Website Assessment

Request your FREE Assessment of your Website here. See how we can increase your web site traffic!

Web Site Promotion - Is it necessary in Australia?

According to the Australian Department for Communications, IT and the Arts (DCITA), Australian business activity conducted via the internet “jumped dramatically” to $24.3 billion in the financial year 2002-2003.

Are you getting your share or are you leaving it to your competitors?

Do you need Web Site Promotion Services?

If you have a web site, the first step is to determine how many visitors go to your site per day. If your site generates less than 100 visitors per day, then you could benefit from our Website Promotion services.

If you are planning to build a site, then web site promotion should be a core component of your planning so that you can generate a positive Return On Investment (ROI) as have others who have used our web site promotion services.

Web Site Promotion Results
In two weeks this site was recording nearly 200 unique visitors a day!

Web Site Promotion Market Research

The first step in web site promotion is to determine the market(s) for the product or service you are offering. That is, what keyword(s) are people using to search on the net which relate to your product or service?

Using your input, we research the keywords to determine what Internet users are actually searching on. This Market Research enables us to target subsequent web site promotion activities to these actual terms.

Remember, the vast majority of web users find sites through Search Engines like Google, Yahoo and MSN. You must be in position 1, 2 or 3 for keyword phrases that relate to your business if you want to generate any significant traffic to your site.

Sales Conversion Rates on the Internet

Typically, web site conversion rates (the number of sales as a percent of the number of unique visitors to a web site) for sites selling products or services are around 2-3%. That is, it takes around 100 unique visitors to generate 2 or 3 sales.

Lead generation sites can expect a conversion rate up to around 10%.

This assumes that the web traffic is qualified or targeted.

So the million dollar question is ... "how to drive 100's or 1000's of qualified visitors to a site?"

Using Web Site Promotion Strategies to Generate Qualified Web Site Traffic

Firstly, ..."there is no silver bullet here".

The process of using web site promotion strategies to generate qualified traffic should be considered as an ongoing process where web site promotion tactics are employed, measured, evaluated and refined on an ongoing basis. Remember, the Internet is continually evolving. What holds true today may not hold true tomorrow. Also, as soon as you find a web site promotion strategy that works, your competitors will soon employ that same tactic reducing the effectiveness of what may once have been a real winner.

Web Site Promotion activities we undertake to increase web traffic vary according to the product, service, geographic target market and other variables. Each situation is unique. Some activities may include:

• Researching effective keyword phrases and optimising pages for these terms
• Submission to relevancy-based search engines (including paid listings in some cases)
• Use of pay-per-click search engines
• Submission to Live Directories and Comparison Shopping Portals
• Linking to complementary sites
• Use of Internet discussion groups
• Internet-based classified advertisements (fee and free)
• Internet auction sites
• Listing with vertical, horizontal and regional portals
• and so on...

There are around 30 different web site promotion tactics we employ to promote a site, depending upon the product or service in question. The key however, is to manage, on an ongoing basis, the web site promotion activities undertaken and continually refine them so as to:

1. Increase the number of unique visitors
2. Increase the conversion rate
3. Increase the value of average sales

Certified Google^TM Adwords^TM Individual

RIBON Interent Services has 1 individual who has successfully passed the Google^TM Advertising Professional Exam. (Click on the image at right to check our Certified Google^TM Advertising Professional Status with Google^TM.)

To understand the requirements of Google^TM Advertising Professional Certification and the benefits to you, please go to our Certified Google^TM Advertising Professional page.

FREE Web Site Promotion Consultation

If you want to improve the performance of your web site with our web site promotion services, please feel free to contact us via email or complete the inquiry form on our contact page. We provide an initial FREE no-obligation consultation to look at how we may be of assistance to you.

Get a FREE Assessment of your Website here. See how we can increase your web site traffic!

You can also call us on on (03) 9578 2496 or (0419) 501 726.

© RIBON Internet Services & Web Site promotion
Tel 03 9578 2496 / Mob 0419 501 726 / Fax 03 9597 9187
Today is Thursday, 28-Aug-2008 22:15:05 EST.