INTERNET MARKETING & INTERNET ADVERTISING AUSTRALIA

Search Engine Optimisation / SEO
Search Engine Marketing / SEM / Link Building
Pay Per Click Advertising / PPC
Web Site Consulting / Design / Development

What is Pay Per Click (PPC) Advertising

Pay Per Click Advertising is just what it says...you pay when and only when someone clicks on your online advertisement and visits your site. In effect it is a pay for performance form of advertising in that you only pay when your ad does what it is intended to do, being attract potential customers to your web site or online business.

There are two major Pay Per Click (PPC) engines in Australia being Google's Adwords & Yahoo Search Marketing (YSM). Adwords provides Pay Per Click (PPC) or sponsored search results for Google, it's partners such as EBay and Adsense sites. YSM provides Pay Per Click (PPC) results for MSN's Bing, Yahoo & partners such as the Fairfax Media Network sites.

Paid Advertising or Pay Per Click (PPC) Advertising is an extremely effective means of drawing in highly targeted traffic to any company's website. According to the graph at right, Paid Search represents the Lowest Cost-Per-Lead Direct Marketing Method.

Paid Advertising or Pay Per Click (PPC) appear at the top and rhs of search results in a shaded box titled "Sponsored Search" and have some advantages over organic, relevancy or free search results in that:

1. You control the marketing message delivered to potential clients
2. PPC is far more responsive in that changes are implemented immediately.

Why Use Us for Paid Advertising or Pay Per Click (PPC) Advertising Management

We have many years experience setting up & managing Google Adwords & Yahoo Search Marketing Campaigns for clients, generating a positive ROI for their businesses. Google has recognised that effective Adwords Account Management is of critical importance, and to this end, have introduced their Google Adwords Advertising Professional scheme to help you identify individuals and companies with expert knowledge and experience with Google AdWords. (Click on the image at right to check our Certified Google Advertising Professional Status with Google.)

Pay Per Click (PPC) Set Up or Review

NOTE: Costs below are PER PPC Engine - There are two major PPC Engines - Adwords & Yahoo Search Marketing (YSM)
Input: Target Keyword(s)/Key Phrase(s) & Specific Web Page(s)
Output: Set Up PPC Campaigns
Costs: From $660 per PPC Engine incl. GST. Cost is dependant upon the number of keywords.
We can also offer a Pay For Improvement Option where our renumeration is based on 20% of the "value" of the improvement we achieve. (Minimum term 6 months. Subject to approval.)

Pay Per Click (PPC) Ongoing Management

NOTE: Costs below are PER PPC Engine - There are two major PPC Engines - Adwords & Yahoo Search Marketing (YSM)
Input: Existing PPC Campaign
Output: Ongoing Improvement. Can focus on Clicks, Click Thru Rate (CTR), Cost Per Click (CPC), Total Cost, Conversions &/or Conversion Rate.
Costs: $110 per PPC Engine incl. GST OR 5% of Ad Spend Per Month - whichever is greater.

See Also re: Pay Per Click (PPC) Marketing

For further information re Pay Per Click (PPC) Marketing

• Pay Per Click (PPC) Case Study
• Pay Per Click (PPC) Blog

Contact Us

If you would like to contact us regarding our Paid Advertising or Pay Per Click (PPC) Advertising Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this website.