INTERNET MARKETING & INTERNET ADVERTISING AUSTRALIA

Search Engine Optimisation / SEO
Search Engine Marketing / SEM / Link Building
Pay Per Click Advertising / PPC
Web Site Consulting / Design / Development

Keyword Research

In our experience, the key to success on the Internet is based on identifying the right keywords to target.

For the vast majority of websites, the major source of traffic will be from the search engines, being Google, Yahoo & Bing. As such, if you want to have lots of highly qualified traffic visit your website, then you need to have your website rank highly in the search results for those keywords or key phrases that both

1. Have high volumes of searches associated with them in your target markets.
2. Are closely matched to the products &/or services you offer.

Keyword research will provide lists of keywords that relate to your business and have high volumes of searches associated with them. These lists can be used to:

1. Confirm/Identify where your "Internet Markets" are and how large is the demand in any given area.
2. Identify which keywords/key phrases should be used in Search Engine Optimisation (SEO) activities.
3. Identify which keywords/key phrases should be used in Pay Per Click (PPC) campaigns.
4. Prioritise Internet Marketing by business area.
5. Provide insight into the questions your customers are asking so you can plan to provide appropriate content.

As a result of undertaking keyword research for a printing client, we for example found that people searched variously for "pamphlets", "flyers" & "brochures". They are effectively the same in real world terms, but for the search engines, they might as well be chalk & cheese. As a result, in this case, we created content & undertook marketing, both SEO & PPC to target these three areas.

Keyword Research Projects

Input: Brainstormed List of Keywords relevant to your business, products, services, suppliers, etc.
Output: Keyword Report identifying those keywords with substantial search traffic & PPC & SEO competitiveness. We will also provide recommendations & review the report output & implications with you.
Costs: From $440 incl. GST. Cost is dependant upon the number of keywords provided.

Contact Us

If you would like to contact us regarding our Keyword Research services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this website.