INTERNET MARKETING & INTERNET ADVERTISING AUSTRALIA

Search Engine Optimisation / SEO
Search Engine Marketing / SEM / Link Building
Pay Per Click Advertising / PPC
Web Site Consulting / Design / Development

Internet Marketing & Internet Advertising Case Studies Australia

CASE STUDIES: Keyword Research

Keyword Research Case Study 1: Printing Business

SITUATION: The business had been operating for some time & had a web site, but not much traffic. The question posed was... "We sell pamphlets, brochures & flyers. They are effectively the same. What should we optimise the pages on the site to target?"

PROPOSED SOLUTION: Undertake Keyword Market Research to identify which, if any, of these terms represent good targets for Search Engine Optimisation.

BENEFITS: Identify High Volume, Low Competition Keywords Not only does the Keyword Research identify which keyword phrases or terms which closely relate to your business or products or services & have a significant volume of search traffic associated with them, but also, how difficult or otherwise it may be to get a good return on your optimisation efforts with that particular keyword.

OUTCOME: Identification of specific terms with high volumes of searches for which there was a good case for optimising pages on the site. Also identified other related phrases wich users were searching for, which could be incorporated into the page content to attract even more traffic.

If you would like to contact us regarding our Keyword Research Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.

CASE STUDIES: Search Engine Optimisation/Optimization (SEO)

Search Engine Optimisation/Optimization (SEO) Case Study 1: Improve Site Rankings in Relevancy Results

SITUATION: The business had been done some work with respect Search Engine Optimisation (SEO) but felt there was room for improvement.

PROPOSED SOLUTION: Undertake Search Engine Optimisation.

BENEFITS: Generate Free Traffic via Relevancy Results If your site ranks highly (in position 1-5) in the relevancy results, you can expect a big jump in quality traffic to a web site.

OUTCOME: Over a three month period, on the major search engines (Google, Bing & Yahoo), the site improved site rankings:
Listings in the First Position increased from 10 to 22 (120% improvement)
Listings in Positions 1-5 increased from 40 to 73 (82% improvement)
Listings in Positions 1-10 increased from 64 to 91 (42% improvement).
As a result of these improved rankings, traffic and leads from this site increased substantially.
* Please note these results are specific to this client & industry & you should not expect your results will be in any way similar to this case.

If you would like to contact us regarding our Search Engine Optimisation/Optimization (SEO) Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.

CASE STUDIES: Search Engine Marketing (SEM)

Search Engine Marketing (SEM) Case Study 1: Increase Site Traffic

SITUATION: The web site was optimised for Search Engines, but was generating only 10-15% of total traffic from Relevancy or Free Search Engine results & 7080% of traffic from Paid Advertising. Wanted to increase inbound links, visibility and Page Rank.

PROPOSED SOLUTION: Undertake Search Engine Marketing (SEM) to manually generate quality inbound links to the web site from important, complimentary directories, portals and web sites.

BENEFITS: Organic or Relevancy Rankings & Traffic Increase Links to a web site from relevant portals can be a source of traffic to a web site. Experience has shown not insignificant volumes of traffic from local business directories/portals particularly for service-based businesses. And particularly in relation to Google, the more "quality" inbound links, the likely higher the site rankings.

OUTCOME: Over approximately 18 months, without any other major work done on the web site, traffic from non-paid sources, increased from around 1,700 per month to over 11,400 per month (around 300 per day) .. an increase of over 500% (see graph at right), & the proportion of traffic from free, relevancy or organic Search results increased from around 10% to over 40% & now regularly exceeds 60% of total traffic to the site.
* Please note these results are specific to this client & industry & you should not expect your results will be in any way similar to this case.

If you would like to contact us regarding our Search Engine Marketing (SEM) Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.

Search Engine Marketing (SEM) Case Study 2: Increase New International Site Rankings

SITUATION: An Australian company launched sites for the other geographies in which they work including the UK, New Zealand, Singapore & Hong Kong. They wanted these geo-specific sites to rank well in their respective local versions of the major search engines.

PROPOSED SOLUTION: Undertake Search Engine Marketing (SEM) to manually generate quality inbound links to the web sites from important, complimentary directories, portals and web sites.

BENEFITS: Organic or Relevancy Rankings & Traffic Increase Links to a web site from relevant portals can be a source of traffic to a web site. Experience has shown not insignificant volumes of traffic from local business directories/portals particularly for service-based businesses. And particularly in relation to Google, the more "quality" inbound links, the likely higher the site rankings.

OUTCOME: Within two months, the country specific web sites were visible in the local versions of major search engines such as Google & Bing & in most cases ranked in the top positions for targeted keywords.
* Please note these results are specific to this client & industry & you should not expect your results will be in any way similar to this case.

If you would like to contact us regarding our Search Engine Marketing (SEM) Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.

CASE STUDIES: Pay Per Click (PPC) Advertising

Pay Per Click (PPC) Advertising Case Study 1: Generate Leads for New Web Site

SITUATION: The web site had just been developed & the client wanted to quickly generate leads & thus a positive Return on Investment (ROI).

PROPOSED SOLUTION: Implement Google Adwords Pay Per Click (PPC) Advertising Campaign.

BENEFITS:
Speed of Implementation & Return. Pay Per Click (PPC) Advertising Campaigns can be implemented within 24 hours & start driving qualified traffic to a web site.
Control of Exposure & Sales Message. Within Advertising Guidelines, you have complete control over the advertising message, so can include price filters, calls to actions, features & benefits within Ad copy. (Note that with Relevancy Results, you do not control the content displayed within the search results, so oftentimes relevancy or organic results do not present your company or products or services in the optimal manner to your prospects). Also, by careful targetting of the campaign, ads were only shown to those people who were highly likely to become prospects.

OUTCOME: In the first 30 days from site & Adwords campaign launch, with a budget of $12 per day (for a total Ad expenditure of $370), this client obtained 48 online inquiries with an average cost per acquisition of $7.68*. With an average return of hundreds of dollars per client, a positive ROI was achieved within the first 30 days.
* Please note these results are specific to this client & industry & you should not expect your results will be in any way similar to this case.

If you would like to contact us regarding our Pay Per Click Advertising (PPC) Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.

CASE STUDIES: Pay Per Click Advertising (PPC) Management

Pay Per Click (PPC) Advertising Management Case Study 1: Improve Performance of Existing Adwords & Yahoo Search Marketing Campaigns

SITUATION: Client was a web-based business only. Only form of marketing or advertising was via inhouse maintained Google Adwords & Yahoo Search Marketing (YSM) Pay Per Click (PPC) Advertising Campaigns with daily budgets exceeding $500 per day. Wanted to reduce time commitment to management of PPC Campaigns & improve campaigns performance by increasing traffic &/or reducing cost per click.

PROPOSED SOLUTION: RIBON INternet Services take over Account Management of Adwords & YSM PPC Campaigns

BENEFITS: Qualifications & Experience As a Google Advertising Professional (GAP) & with over 10 years experince with PPC Campaign implementation & management, best practices can be implemented to optimise campaign performance.

OUTCOME: In three months, the Adwords campaign improved from 215 clicks per day at $1.95 average cost per click, to over 320 clicks per day (a 49% increase) at an average cost of $1.35 (a 31% decrease). With respect to the YSM campaign, traffic increased from 13 clicks per day to 94 clicks per day (a 623% increase) whilst average cost per click reduced from $1.19 to $0.96 (a 20% decrease). These improvements represented an effective savings or benefits of over $13,000 per month.
* Please note these results are specific to this client & industry & you should not expect your results will be in any way similar to this case.

If you would like to contact us regarding our Pay Per Click Advertising (PPC) Management Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.

CASE STUDIES: Increase Web Site Traffic

More information to be provided shortly.

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If you would like to contact us regarding our Web Site Services, please feel free to contact us using our contact form which is also available on the lhs of the pages on this web site.