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Google Mobile Usability Algorithm Update

24-Apr-2015

Google has announced a major update to it's search algorithm effecting how sites will rank for mobile searches.You can read more from the official Google Blog here ... http://googlewebmastercentral.blogspot.com.au/2015/04/rolling-out-mobile-friendly-update.html.

Basically, as of the 21st April 2015, if a site does not represent a good user experience fora mobile user, the site will be penalised in Google search results for mobile users. Conversely, Googles April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.

 This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

To check how Google percieves how your site performs for mobile searches, you should check Google Developers Page Speed Insights page for your site.
https://developers.google.com/speed/pagespeed/insights/

And, of course, if you need help, feel free to contact us as we have helped many others business owners prepare for this update.


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