"...the website, together with your extensive knowledge of how best to use google and other search engines has generated
so much business for us that it has paid for itself many times over!"
PG, GM, Geln Iris
Sunday 19th May 2013 10:58:18 PM.
Internet Marketing & Internet Advertising - We turn websites into Cash Registers!
No matter whether you have a website or not, we can guide you thru the process of growing your business via the Internet.
We have helped people selling products and services in Australia and overseas improve their bottom line by cost effectively
increasing their sales revenue thru Internet Advertising & Online Marketing.
Why Should You Undertake Internet Marketing?
Consider the following:
- Australians are the third biggest online shoppers in the world. (Source: Visa)
- E Commerce Sales in Australia tipped to reach $31 billion by 2011.
- Approximately 75 per cent of people use the Internet to search
for their product or service before making a purchase.
(Source: eMarketer Inc.)
In short, you need to be visible on the web if people are going
to find your business and then transact
If your Web Site is not performing...we can help!
Online Internet Marketing & Advertising is the most cost effective means of generating new business....and it is growing.
And studies have shown people visit online "shops" up to 7 times to research a purchase before visiting a bricks and mortar store to
complete the offline transaction or purchase. So if you are not online and promoting your business you are leaving it to your competitors to
sell to your customers and gain this new business at the lowest cost per acquisition in the virtual or real world today.
Internet Marketing Services we provide include:-
- Web Site Consulting / Design / Development Services - Customer Focussed Web Sites with High Conversion Rates
We offer Customer-focussed Website Planning to develop a Plan for the content of your web site. We can also provide Consulting Services
to review your current content to ensure it converts visitors to leads or customers. We can build your site from scratch using
Search Engine-friendly techniques and offer bespoke solutions,
content management sites & E-Commerce packages.
- Keyword Research Services - What Keywords are People Using to Search for Your Products or Services?
Given that the majority of traffic to a site will come via search engines,
when considering Internet Marketing, a Critical Success Factor (CSF) is identifying
what terms people are actually using to search
for your products or services. Thats what we find out! The output of this
step is not only the keywords and keyword phrases people are using to search for your products or services (even to the level of identifying whether
you should focus on the singular or plural versions of your keywords)
and an indication of the size and competitiveness of the market on the Internet for your products or services.
- Search Engine Optimisation (SEO) - Get high rankings in the Free or Relevancy Results of the Search Engines
This is the process of revising the content & structure of a web page with a view
to have that page rank highly in the search engine results for particular keywords with high volumes of traffic related to your
businesses products &/or services. Make sure you've done the
Keyword Research to identify the high volume
keywords relating to your products or services before you do any
Search Engine Optimisation so your not
shooting in the dark!
- Pay Per Click (PPC) - Paid Advertising (Sponsored Results)
Two major PPC engines dominate the paid advertising or Pay Per Click (PPC) market in Australia. These are Google Adwords
& Yahoo Search Marketing (YSM). We can set up an account and campaigns from scratch or revise an existing campaign to
implement best practices to increase the quality
&/or quantity of qualified traffic to your web site. Do note that PPC Advertising is
the fastest means to get qualified traffic to a web site on the Internet today.
(Please refer to the
Google Advertising Professional (GAP) page for details of
Google Adwords Certification).
- Search Engine Marketing (SEM) - Increase the Popularity and Visibility of Your Web Site.
or Link Building
Search Engines have incorporated the "hub" principal from networking theory
as part of their ranking algorithms and as such, to improve relevancy or organic rankings, quality inbound links from trusted sites
are now important components of a successful Internet Marketing campaign.
Search Engine Marketing (SEM) is the process of
listing your site with important (human edited) directories on the Internet. All other things being equal, increasing the number
of quality inbound links to a web site will result in improved free or relevancy rankings substantially and should be combined with any
Search Engine Optimisation
internet promotion activities.
- Other Services
We offer many related products & services including ongoing management & reporting of Search Rankings &
Domain Name Registration, Website Hosting Packages,
Website Development, Email Marketing, Affiliate Program Management, and so on.
Why Use Us for Internet Marketing & Promotion?
Our Track Record. We have successfully assisted many businesses grow their business using the internet. Ask us for a reference.
Breadth & Depth Of Expertise. With over 10 years experience in Internet Marketing & Promotion & over 30 years
experience in the IT industry, we understand technology & the Internet & what is needed to be successful.
Cost Effective. Ask us for a quote and you may well be surprised at our competitive rates.
Shared Success. Ask our other customers & they will tell you that we have the best interests of our clients as our primary focus
and recognise that our success in totally dependant upon the results we generate for you.
If you would like to contact us regarding our services, please feel free to
using our contact form
which is also available on the lhs of the pages on this website.